ANAHEIM, CA – YouTube creator Jordan Matter emphasized the importance of collaboration, quality, and authenticity during a fireside chat with digital executive Eyal Baumel at VidCon 2025.
Matter credited fellow creator Sofia Dossi for giving him a chance early on, and advised new creators not to be discouraged by rejections. “People will ghost you, say no – keep asking,” he said, urging persistence in the face of industry challenges.
He also encouraged creators to remain consistent and to continue innovating, noting that creators should “keep finding new things” while focusing on delivering high-quality content.
With YouTube increasingly competing with streaming platforms like Netflix, Matter emphasized that creators must strike a balance between cinematic quality and personal connection. “They need to know you,” he said, highlighting the importance of building genuine relationships with viewers and showing up as a real person.
He also advised creators to invest in good audio equipment, underscoring that technical quality remains a key element in successful con
